Something’s in the air!
Everywhere I turn recently, I keep running into seasoned business owners who tell me stories about how they are changing their business model, reinventing the way they do business, modifying the products/services they offer, and shifting who their target audience is.
Some say they’re feeling restless: that they know something is going to change in their business but they’re not clear yet exactly what the new model will look like. They’re exploring all the options to find the new formula that works for them.
Others know exactly the direction they’re moving in and just need to work out an action plan. One colleague said to me, “I’m itching and ready to take action, if only I knew what the right action should be!”
You know your business is morphing. You won’t reinvent it from the ground up, but instead you will take all your knowledge and experience, and redefine your target audience, your offerings, and even your behind-the-scenes business processes.
I see some recurring themes about why people are reinventing their business: they’re ready to go for something bigger, or something that mirrors their lifestyle better. Maybe the economy has hit them, or their industry is changing. I explore the reasons why in this blog post.
Just trust your gut instinct. If you know something isn’t “quite right” with your current business or marketing model, trust your thoughts and feelings on the matter. You may not know exactly where you’re going, but the reinvention journey is a path worth exploring.
I’m interested to hear your comments. Are you reinventing your business, too? Where are you in your thinking about your new biz model?