Why is developing an awe-inspiring, game-changing strategy so difficult for leaders to do?
Some of my best clients have their eyes glazed over when we start talking about developing their business strategy. I don’t blame them, understanding what “strategy” actually means is intimidating enough let alone how one goes about developing an effective strategy that ensures your business success. So unfortunately, many leaders, whether big company executives or small business owners, never end up investing the time necessary to plan for their organization’s future.
So, for those that feel they lack the experience, know-how, or understanding of what to do and how to go about developing a business strategy, an effective way to get started is simply asking yourself “What would you like your business to look like in 12 months, if things were to go really well?”
- What would your business look like?
- How much revenue would your business be generating?
- How many customers would you have every month?
Once you have a feel for where you’d like to take your business, you’ll need to truly understand how important it is to you to reach these goals.
If it’s anything less than a 9 or 10 on a 10-point scale of how important these things are to you, you should probably forget about developing a strategic plan. You’ll most likely never get to the point of executing the plan. You’ll always be too busy and too involved with your daily business activities to “work on your business” so why waste your time in developing a strategy you will never execute.
So in other words, instead of spending all of your time working in your business, invest some specific and focused time working on your business. Developing a strategy doesn’t need to be complex. Simply putting your mind to thinking about what your business needs to look like 12 months from now will set you on the right path.